Virgil Abloh's Spring/Summer 2020 collection for Louis Vuitton, unveiled at Paris Fashion Week in June 2019, remains a significant moment in the history of both the designer and the iconic French house. More than just a runway show, it was a cultural event, a vibrant tapestry woven with Abloh's signature blend of high fashion, streetwear sensibilities, and poignant social commentary. While the entire collection was a masterpiece of creative direction, the bags, in particular, stand out as a testament to Abloh's innovative design language and his ability to seamlessly bridge the gap between luxury and accessibility. This article will delve deep into the world of Virgil Abloh's Louis Vuitton SS20 bags, exploring their design elements, their cultural impact, and their lasting legacy.
Virgil Abloh & Louis Vuitton's SS20 Collection:
The SS20 collection marked a significant step in Abloh's ongoing dialogue with Louis Vuitton's heritage. He didn't shy away from the brand's classic codes, instead, he reinterpreted them, infusing them with a contemporary spirit. The collection was a vibrant explosion of color and texture, a bold juxtaposition of traditional tailoring and modern streetwear silhouettes. The overall theme, though not explicitly stated, resonated with a sense of playful optimism and a subtle nod to African influences, reflecting Abloh's own multifaceted heritage. This eclectic spirit was perfectly embodied in the bags, which ranged from classic reinterpretations of Louis Vuitton's signature pieces to entirely new and groundbreaking designs.
Blooming flowers, a bouncy castle, and Dev Hynes show up at:
The presentation itself was as unconventional and memorable as the collection itself. Held in a vibrant, flower-filled setting, the show incorporated unexpected elements like a bouncy castle, adding a layer of playful irony that perfectly mirrored the collection's spirit. The presence of Dev Hynes, the acclaimed musician known as Blood Orange, further enhanced the event's multi-disciplinary nature, highlighting Abloh's collaborative approach to design and his interest in bridging the worlds of fashion, music, and art. This immersive experience emphasized the collection's youthful energy and its ability to transcend the traditional boundaries of a fashion show. The setting itself became a part of the narrative, enhancing the impact of the bags and the overall collection.
Virgil Abloh Worked With Local Moroccan Models For:
Abloh's commitment to inclusivity and diversity was evident in his choice of models. For the SS20 show, he actively sought out and collaborated with local Moroccan models, showcasing a conscious effort to move beyond the conventional standards of the fashion industry. This decision reflected Abloh's broader philosophy of celebrating individuality and challenging established norms. The diversity of the models further highlighted the collection's global appeal and its ability to resonate with a wide range of audiences. This conscious choice underscored the collection's broader message of inclusivity and representation.
5 things to know about the Louis Vuitton SS20 show:
1. The setting: The vibrant, flower-filled runway was a departure from the typical minimalist settings of high-fashion shows, reflecting the collection’s playful and optimistic energy.
2. The music: Dev Hynes' involvement underscored the show's multi-disciplinary nature and its connection to contemporary culture.
3. The models: The inclusion of local Moroccan models highlighted Abloh's commitment to diversity and inclusivity.
4. The bags: The diverse range of bags, from classic reinterpretations to entirely new designs, showcased Abloh's innovative design language.
5. The overall message: The collection conveyed a sense of playful optimism and a subtle nod to African influences, reflecting Abloh's multifaceted heritage.
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